It’s estimated that over a 150,000 new products are introduced every year. The vast majority of these fall by the wayside quickly, some are just silly (chocolate flavored sausage) and a small, small percentage of startup products actually beat the odds and become popular and financially lucrative.
Whether a product succeeds or fails has at the end of the day, more to do with the benefits of the product, and the public’s interest in it. With marketing one can only draw attention to something. They cannot actually make the product better.
If every internet search no matter what it is leads to chocolate flavored sausage, if you tell people chocolate flavored sausage will change their lives, if you sell chocolate flavored sausage for less than normal sausage, and if this inane product is on every commercial every 15 minutes on every channel – you’re still not going to sell many of them.
However, if you have a good product, marketing it can make all the difference:
Benefits
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